The CTA of this DIY intel is a USP on why BS has become more scalable in our WIIFM world and how we must nip it in the bud ASAP (or at least by COB). Translation: business speak is on the rise in today’s globalized economy, and there are three simple things we can do to insure it doesn’t lead to more bullshit on your job
- Use business speak (BS) to be inclusive, not exclusive
- Express fresh ideas without stale business cliches
- Be aware that the meanings of some business jargon we use can get lost in translation with certain audiences
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