Annastiina Hintsa

HR INSIDE SUMMIT 2023

Ultra Racer & F1 driver coach

Hintsa Performance

During her career, Annastiina has closely observed – and also personally experienced – the challenges relating to sustainable performance in an uncertain, high pressure, fast paced global context. After working in top management consulting and experiencing burnout, she was faced with profound questions of balance and meaning. She found answers in a transformation that involved running 250km (155 mile) ultra-races in deserts, and later joined Hintsa Performance as an entrepreneur, helping people unlock a life of meaning and sustainable high performance.

She has worked with a clientele ranging from Formula 1 drivers to female entrepreneurs in rural Guatemala, top CEOs, and leading politicians. She speaks and facilitates workshops around the world, including hosting the Hintsa Performance session in the World Economic Forum Annual Meeting in Davos 2018. She is particularly interested in what it will take for companies and individuals to thrive in the fourth industrial revolution, the role of women and millenials in shaping the future of work, and the business case for wellbeing.