Éva Hunyadi

Éva Hunyadi leads global people and culture transformation at Kyndryl, where she serves as Global Enablement & Engagement Director for the CIO organization. With over 20 years of experience in strategic HR and organizational development, she has driven culture change initiatives across EMEA and global markets at large-scale organizations including IBM and Kyndryl.

Éva is a leader with an innovative mindset, who applies her extensive experience to enhance both organizational, employee and leadership performance.

She has spent 15 years in EMEA and global roles, with 13 years in leadership positions. Her international experience includes living in the U.S. and Germany, and a pro-bono project in Argentina.

She also serves as Co-chair of the Women Kyndryl Inclusion Network locally and facilitates Confidence Booster workshops as part of her commitment to inclusive leadership.

Keynote & Session

From Day One to Year Three: Building Culture at Hyperscale at the World’s Biggest Startup

Three years ago, Eva faced a challenge most HR leaders never encounter in their entire career:
Communicating a brand-new company culture to over 3,000 employees, just after a major global spin-off created the world’s largest “startup.”

The pressure was immense. The strategy was fresh. The identity? Still forming.
And the central question on everyone’s mind: What will this new company stand for?

In this keynote, Eva unpacks how she led a grassroots cultural rollout that reached 95.2% of employees across 104 workshops. And why this success was down to a single non-negotiable: visible leadership engagement.

You will learn:

• Why top-down communication fails in moments of change, and how to turn managers into culture multipliers
• How Eva built a bottom-up facilitation model and trained internal ambassadors to create true emotional buy-in
• The role of volunteerism, ownership, and storytelling in sustaining cultural momentum
• And why evolving culture is not a one-time rollout, but a long-term commitment that must be re-earned continuously

This is not just a story of what happened. It is a case study in how to keep culture alive when the pace does not slow down. Because culture does not end with launch day. It begins there.