In an era defined by relentless change, talent shortages, and organizational fatigue, HR must redefine its value proposition to meet the demands of modern business. In this keynote, Ranya explores HR’s evolving role as both a strategic business driver and a trusted employee advocate. Drawing on cutting-edge research and real-world experience, she unpacks how HR leaders can navigate the tension between constant transformation and human sustainability. From rebuilding internal talent markets to addressing workplace mental health, Ranya outlines a forward-thinking roadmap for HR to deliver value where it matters most, by shaping resilient, agile, and people-centered organizations.