Three years ago, Eva faced a challenge most HR leaders never encounter in their entire career:
Communicating a brand-new company culture to over 3,000 employees, just after a major global spin-off created the world’s largest “startup.”

The pressure was immense. The strategy was fresh. The identity? Still forming.
And the central question on everyone’s mind: What will this new company stand for?

In this keynote, Eva unpacks how she led a grassroots cultural rollout that reached 95.2% of employees across 104 workshops. And why this success was down to a single non-negotiable: visible leadership engagement.

You will learn:

• Why top-down communication fails in moments of change, and how to turn managers into culture multipliers
• How Eva built a bottom-up facilitation model and trained internal ambassadors to create true emotional buy-in
• The role of volunteerism, ownership, and storytelling in sustaining cultural momentum
• And why evolving culture is not a one-time rollout, but a long-term commitment that must be re-earned continuously

This is not just a story of what happened. It is a case study in how to keep culture alive when the pace does not slow down. Because culture does not end with launch day. It begins there.